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Katie Pope (Sr. Director, Brand & Community at Iterable) on Evolving Customer Marketing Programs
In this episode, Katie shares insights about her dynamic approach to customer marketing, noting her focus on adopting programs that closely align with what customers want and need. At Iterable, she oversees different teams, including Brand, Community, Partner, and Corporate Event Marketing, all which leverage and benefit from using the voice of the customer. Katie discusses the importance of building personal relationships and understanding what motivates each individual on her team. She also speaks about the organization of Iterable's in-person and virtual conferences and roadshows, while…
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