Latest / The Peerbound Podcast
Kate Mahon, Director of Customer Lifecycle Marketing at Cisco, on How Business Context Shapes Marketing
Description:
In this episode, Kate and Sunny talk about what it really means to understand the business you're operating in and how that changes the way you do customer marketing. Kate shares lessons from starting her career during the Great Recession in London, localizing campaigns across 10 markets in the Middle East for HP, and eventually going in-house at Splunk where she learned how to communicate the full lifecycle value of customer marketing to the CMO. She breaks down why knowing where your company's capital comes from (public, PE, venture, family-owned) changes how you set strategy…
The skinny
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