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Kevin Lau, VP of Customer Engagement at Freshworks, on Elevating Customer Marketing for Career Success
In this episode of The Peerbound Podcast, host Sunny Manivannan welcomes back Kevin Lau, Vice President of Customer Engagement at Freshworks, to discuss the evolving landscape of customer marketing and its increasing importance within organizations. Kevin shares his professional updates, including his new role and personal milestones, and dives deep into significant shifts affecting customer marketing, especially post-pandemic. They explore the fluidity between various roles like customer success, support, and marketing and how AI is reshaping these functions. Kevin provides actionable advice…
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