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Alison Bukowski (VP, Customer Experience at Point of Reference) on Being Truly Customer-Led
In this episode of the Peerbound Podcast, host Sunny Manivannan is joined by Alison Bukowski, the incoming Vice President of Customer Experience at Point of Reference. Alison discusses her journey from content marketing to customer marketing and advocacy, and eventually to leading a marketing team. She talks about the importance of continually evolving marketing strategies and placing the customer at the forefront of business decisions. Alison also discusses how to successfully measure customer marketing and advocacy efforts focusing on revenue generation, customer health scores, retention…
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