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Paola Johnson (Director of Community and Customer Advocacy at ThoughtSpot) on The Art of Social Selling & Community Building
Paola Johnson, the Director of Community and Customer Advocacy at ThoughtSpot, shares her journey from a sales background to her current role leading community and advocacy. Paola discusses the benefits of social selling, the importance of customer engagement through community programs, her approach to matching motivations and rewards, and her personal experience as a Latina in the tech industry. She provides insights into the significance of community management, the challenges and successes associated with building an online community, and the nuances of customer advocacy. Paola emphasizes…
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