Latest / The Peerbound Podcast
Sara Spivey (former CMO at Braze and Bazaarvoice) on Building High-Performing Teams and the CMO’s Evolution
With over 40 years in the industry, including significant contributions at Braze and Bazaarvoice, Sarah Spivey brings a wealth of experience and insights into the evolution of marketing technology, the crucial soft skills for success, and strategies for building effective teams. She emphasizes the importance of the CEO-CMO relationship, the role of customer marketing, and offers valuable advice for aspiring CMOs on career planning and broadening their experience. Sarah also sheds light on the differences between marketing in private vs. public companies and the impact of specializing in…
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