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Jane Menyo (Head of Customer Marketing at Gong) on Elevating Customer Voices for Market Leadership
In this episode of the Peerbound Podcast, we hear from Jane Menyo, the Head of Customer Marketing at Gong, to discuss her career journey and insights into customer marketing. Jane shares her initial skepticism towards marketing, her diverse experience across multiple marketing roles, and how she fell into marketing at a startup before leading customer marketing initiatives at On24 and Gong. She highlights the importance of data-driven strategies, customer stories, and cross-functional collaboration in driving customer retention, adoption, upsell, and advocacy. Jane discusses the challenges of…
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