Mel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform

The Peerbound Podcast · Sep 16, 2025 · 39m

Mel Cornford, Customer Marketing Lead at Canva, joins host, Sunny Manivannan on the Peerbound Podcast to discuss her transition from journalism to customer marketing. She shares her career journey, highlights from her work at notable media brands, and how those experiences shaped her approach at Canva. Mel emphasizes the importance of understanding sales teams' needs, creating human-first storytelling, and leveraging AI for efficiency. The conversation also explores the significance of testing, building internal and external relationships, and creating platform-specific content.

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