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Chandar Pattabhiram (former CMO at Marketo and Coupa) on CMO Strategy and Impact
In this episode of The Peerbound Podcast: Chief, Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the dynamics of the C-suite. Chandar shares his experiences, philosophies, and valuable insights gained from his illustrious career in strategic marketing and management consulting. He discusses the importance of empathy, outcome-driven approaches, and the power of authenticity. Throughout the conversation, Chandar highlights the value of customer journey and the concept of “peer-bound” in B2B marketing.
(01:37) Deep Dive into the Three Roles of a…
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