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Brittnee Dawson, VP of Product & Customer Marketing at Service Express, on Advocacy at Every Stage
Episode Description:
Brittnee Dawson is VP of Product & Customer Marketing at Service Express, with previous experience leading customer marketing at AlphaSense, Experity, and Anaplan. She started her career at Thomson Reuters, where she worked in video production and product management before finding her way into customer marketing.
In this episode, Brittnee and Sunny talk about why advocacy should never be an afterthought. Brittnee shares how she embeds customer marketing into every stage of the customer lifecycle, from onboarding to expansion, so that advocacy becomes a natural output of a…
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