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Leslie Paterson (VP, Customer Advocacy & Engagement at BMC) on Leading, Building, and Reinventing Advocacy Programs

In this episode, Leslie Patterson, the VP of Customer Advocacy and Engagement at BMC Software, shares insights from her more than two decades of experience in the software industry. Leslie shares her journey into customer advocacy starting from her days in advertising to her tenure at Computer Associates. She discusses her successful career in building and reinventing advocacy programs for prominent enterprises like Oracle and Genesys, highlighting how she leverages the transformative power of the customer's voice. Leslie also explores strategies to develop trust within teams, deliver high…

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