Ciana Abdollahian (Director, Customer Advocacy at Snyk) on Building Advocacy Programs from the Ground Up

The Peerbound Podcast · Oct 3, 2023 · 48m

In this episode, Ciana and Sunny dive into:

(01:41) Ciana's first corporate job (which she found via Craigslist)

(04:45) Learning the ropes of customer advocacy at Kronos

(07:03) Building customer advocacy from the ground up at SumTotal Systems, leading to a successful acquisition

(12:40) Why customer references matter

(14:15) Why customer advocacy

(16:26) Expanding the customer advocacy remit at Zerto, and supporting another successful acquisition

(24:08) Finding Snyk and how Ciana helped them become a Leader in the Gartner Magic Quadrant

(28:47) The role of the voice of the customer in new…