Latest / The Peerbound Podcast
Sara Steffen (Sr. Director, Customer Marketing at Databricks) on Putting Humanity at the Forefront in Customer Marketing
Sara Steffen, Senior Director of Customer Marketing at Databricks, shares her journey from roles at Cisco and Nutanix to her current position at Databricks, emphasizing the value of storytelling, relationship building, and strategic customer engagement. She reveals her approach to balancing business needs with fostering genuine connections with customers, including being mindful of the frequency and nature of requests made to customers. Sara also touches on the importance of aligning marketing efforts with organizational goals, the evolving preferences for content consumption, and strategies…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.