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Evan Jacobs on Keeping Customer Marketing Human
How is AI changing customer marketing and customer advocacy? In this episode of the Peerbound Podcast, Evan Jacobs joins Sunny to discuss which tasks AI could take off customer marketers’ plates and why human relationships remain central to the role.
Evan shares lessons from his customer marketing career, including his work at Rapid7, and explains how the function is expanding beyond customer relationships to include content production, distribution, and performance measurement.
In this conversation:
How AI could reduce administrative work, scheduling, and approval processes
Why customer…
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