Latest / The Peerbound Podcast
Kevin Lau (Sr. Director, Global Customer Engagement at F5) on Strategic Alignment in Customer Marketing
Join us as Kevin Lau, Senior Director of Global Customer Engagement at F5, shares thoughts on the evolving landscape of customer marketing. Discover how to set and align priorities with executive leadership, how to source and distribute customer feedback, and strategies for building a robust customer engagement tech stack.
In this episode, Sunny and Kevin explore:
(00:53) Kevin's journey from his first post-college job to customer marketing
(03:17) A glimpse into F5 and Kevin's pivotal role there
(04:53) The mission of the Customer Engagement team at F5, and how they measure success
(07:35)…
The skinny
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