Shows / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that…
Episodes
The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter BusinessHow One Newsletter Uses a Pause Button to Cut Churn
In this episode of The Newsletter Podcast, Lucas and Luna dive into a surprising retention strategy: offering readers a pause button instead of an unsubscribe…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Newsletter Uses the 80-20 Rule to Find Its Best Content
In this episode of The Newsletter Podcast, Lucas and Luna explore how a niche B2B newsletter used the 80-20 rule to identify the 20 percent of its content that…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Newsletter Uses Sticky Notes to Retain Readers
In this episode, Lucas and Luna explore how a niche newsletter about urban farming doubled its paid retention by using a simple weekly ritual: a hand-written…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The 24-Hour Rule That Saved One Newsletter's Retention
Episode 165 of The Newsletter Podcast with Fexingo dives into a retention strategy that most creators overlook: the 24-hour reply rule. Lucas and Luna break…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Simple Poll in a Newsletter Doubled Engagement
In this episode, Lucas and Luna explore how a single interactive poll can transform a newsletter from a one-way broadcast into a conversation. They break down…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Single Unsubscribe Rate Cut Doubled One Newsletter's Revenue
In this episode, Lucas and Luna break down the counterintuitive strategy behind one newsletter's decision to intentionally increase its unsubscribe rate…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Welcome Email Can Double Newsletter Revenue
In this episode of The Newsletter Podcast, Lucas and Luna dive into the surprising power of the welcome email—specifically, how one online retailer's…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Reader Surveys to Shape Paid Content
In this episode of The Newsletter Podcast, Lucas and Luna explore how reader surveys can guide newsletter creators toward more profitable content. They dive…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Niche Sponsorships to Diversify Revenue
In episode 160 of The Newsletter Podcast, Lucas and Luna explore how a niche B2B newsletter leveraged targeted sponsorships to reduce reliance on subscription…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a 7-Day Free Trial Doubled One Newsletter's Paid Conversions
In this episode of The Newsletter Podcast, Lucas and Luna explore the story of a niche finance newsletter that saw paid conversions double after introducing a…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a 6 AM Writing Habit Tripled One Newsletter's Revenue
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna look at how a single habit shift — writing every morning at 6 AM — helped one Substack…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Welcome Email Doubles Newsletter Revenue
In this episode, Lucas and Luna explore how a single welcome email can double newsletter revenue. They break down the psychology behind the welcome sequence…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Newsletter Cut Churn with a Pause Button
In this episode of The Newsletter Podcast, Lucas and Luna explore a counterintuitive retention strategy: the pause button. While most newsletters focus on…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Welcome Sequence Doubles Newsletter Revenue
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna break down the anatomy of a welcome email sequence that can double newsletter revenue…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Newsletter Turned Reader Replies Into a Profitable Product
In this episode, Lucas and Luna dig into a counterintuitive growth strategy: mining reader replies for product ideas. They look at how a niche financial…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Swipe Files to Beat Blank Page Syndrome
Blank page syndrome hits every newsletter writer eventually. In this episode, Lucas and Luna dig into the swipe file — a personal library of compelling…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Simple Welcome Email Can Double Newsletter Revenue
In this episode of The Newsletter Podcast, Lucas and Luna explore how a single welcome email can dramatically boost newsletter revenue. They break down the…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Milestone Posts to Convert Readers
In this episode of The Newsletter Podcast, Lucas and Luna explore how milestone posts can be a powerful tool for converting readers into paid subscribers. They…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Referral Programs to Grow Faster
In this milestone 150th episode, Lucas and Luna dive into the mechanics of referral programs for newsletters, using concrete examples like Morning Brew and The…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Milestone Posts to Convert Readers
In episode 149 of The Newsletter Podcast with Fexingo, Lucas and Luna explore a high-impact tactic that top newsletter operators use to turn casual readers…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Turn Reader Feedback Into Paid Upgrades
In this episode, Lucas and Luna explore how newsletter writers use reader feedback — from replies and comments to survey responses — as a conversion lever for…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Single Subject Line Lifted Open Rates by 41 Percent
In episode 147 of The Newsletter Podcast, Lucas and Luna drill into one specific lever that often gets overlooked in the rush to optimize send times and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Single Story Boosted Newsletter Revenue by 20 Percent
In this episode, Lucas and Luna explore how one newsletter used a single customer story to increase paid conversions by 20 percent. They break down the anatomy…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Single Thank-You Page Doubled Newsletter Conversions
In Episode 145 of The Newsletter Podcast, Lucas and Luna explore a surprisingly underused lever in newsletter monetization: the thank-you page. Most creators…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Membership Tiers to Monetize
In this episode, Lucas and Luna explore how newsletter writers are moving beyond a single paid tier to offer premium membership levels. They look at the…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The Newsletter Churn Problem and How to Fix It
In this episode of The Newsletter Podcast, Lucas and Luna tackle the inevitable but often ignored problem of newsletter churn. Why do subscribers leave, and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Grandfathering to Retain Subscribers During Price Hikes
When the fintech newsletter 'Money Stuff' raised its paid tier from $15 to $20 per month last month, it didn't lose a single subscriber. The…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Scarcity and Urgency Boost Newsletter Conversions
In this episode of The Newsletter Podcast, Lucas and Luna explore how scarcity and urgency tactics can dramatically boost newsletter conversion rates. They…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Behavioral Personalization Boosts Newsletter Click-Through Rates
In this episode of The Newsletter Podcast, Lucas and Luna explore how a B2B marketing newsletter increased its click-through rate by 42 percent over six months…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Customer Story Boosted Paid Conversion by 12 Percent
In this episode of The Newsletter Podcast, Lucas and Luna explore how a single, well-told customer success story can dramatically increase paid subscription…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Email Segmentation Boosts Newsletter Paid Conversions
In this episode of The Newsletter Podcast, Lucas and Luna explore how behavioral and demographic email segmentation can dramatically increase paid conversions…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Word Change Boosted Newsletter Open Rates by 34 Percent
In this episode, Lucas and Luna dive into a surprising subject line A/B test that boosted one newsletter's open rate by 34%—just by swapping…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Surveys to Boost Paid Conversions
In this episode, Lucas and Luna explore how newsletter writers are using simple surveys to uncover subscriber desires and tailor content accordingly. They…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Cohort Analysis Boosts Newsletter Retention Rates
Most newsletter writers track open rates and click rates, but few know when their subscribers actually stop opening. Cohort analysis changes that by grouping…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Interactive Elements to Boost Engagement
In Episode 134 of The Newsletter Podcast, Lucas and Luna dive into a tactical growth strategy that's quietly driving big wins: interactive newsletter…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Master Sponsored Content Without Losing Trust
Sponsored content is the quickest path to revenue for newsletter writers, but one wrong move and subscribers hit unsubscribe. In this episode, Lucas and Luna…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Dynamic Content to Boost Engagement
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using dynamic content and personalization to dramatically increase…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Paid Social Ads to Grow Subscribers
Episode 131 of The Newsletter Podcast explores how independent newsletter writers use paid social media advertising to grow their subscriber lists. Lucas and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Welcome Sequences to Maximize Revenue
In Episode 130 of The Newsletter Podcast with Fexingo, Lucas and Luna explore the often-overlooked power of the welcome email sequence. They break down why the…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Paid Ad Retargeting to Convert Free Subscribers
Lucas and Luna dig into the mechanics of paid ad retargeting for newsletter growth. Using a case study on a health newsletter that spent $3,000 on Facebook and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Video Snippets to Boost Conversions
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using short-form video snippets to drive paid subscriptions and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Referral Programs to Grow Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore why referral programs are one of the most effective growth channels for newsletter writers…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Webinars to Convert Free Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using live and automated webinars to convert free subscribers into…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Free Newsletter Should Charge From Day One
Lucas and Luna debate the paid-from-the-start newsletter model. Many writers give away content for months before introducing a paywall, but a growing group of…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Time Capsule Emails to Boost Open Rates
In Episode 124 of The Newsletter Podcast, Lucas and Luna explore a counterintuitive tactic: time-capsule emails. Instead of pushing fresh content, writers like…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Partner Cross-Promotions to Grow
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers can grow their subscriber base through strategic partner…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Swipe Files to Boost Conversions
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers use 'swipe files' — curated collections of proven…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Paid Search Ads to Grow Subscribers
In this episode, Lucas and Luna explore how newsletter writers are using paid search ads (Google Ads, Bing Ads) to acquire subscribers. They break down the…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Tiered Pricing Without Confusing Readers
Episode 120 of The Newsletter Podcast digs into a tricky pricing question that many Substack and Beehiiv writers face: how do you offer multiple subscription…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Exit-Intent Offers to Save Abandoned Subscribers
Episode 119 of The Newsletter Podcast explores one of the most effective conversion tactics in email marketing: the exit-intent offer. Lucas and Luna break…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Provenance Stories to Convert Readers to Paid
In episode 118 of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using provenance stories—the origin narrative of their personal…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Mini-Courses to Convert Free Subscribers
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore the tactic of using mini-courses delivered via email to convert free subscribers…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Turn Dead Subscribers into Revenue
Most newsletter creators obsess over growing their list, but ignore the 30-40% of subscribers who never open. This episode explores the 'reactivation…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Chat to Boost Retention and Revenue
In this episode of The Newsletter Podcast, Lucas and Luna explore how a growing number of independent newsletter writers are embedding group chat features—like…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Co-Branded Giveaways to Grow Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using co-branded giveaway campaigns — partnering with…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Growth Loops to Acquire Subscribers
In this episode, Lucas and Luna break down how newsletter writers are using growth loops — not just referral programs — to turn every subscriber into an…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Reader Surveys to Boost Paid Conversions
In this episode, Lucas and Luna dissect how email newsletter writers use reader surveys to understand their audience, improve content, and convert free…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Ghostwriters to Scale Without Burning Out
In this episode of The Newsletter Podcast, Lucas and Luna explore how successful newsletter operators use ghostwriters to scale their output without…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Audio Editions to Deepen Subscriber Loyalty
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are adding audio editions — not just a text-to-speech robot reading…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Pay-What-You-Want Pricing
In this episode of The Newsletter Podcast, Lucas and Luna explore the pay-what-you-want pricing model for newsletters, using the case study of 'The…