Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Mini-Courses to Convert Free Subscribers
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore the tactic of using mini-courses delivered via email to convert free subscribers into paid ones. They break down the case study of a finance newsletter that used a five-day email course on reading a 10-K to boost its paid conversion rate from 1.5% to 5.8% over a quarter. The hosts discuss why mini-courses work—they provide immediate value, build trust, and create a natural upsell moment—and compare the approach to the more common welcome sequence. They also caution against common pitfalls like over-promising and…
The skinny
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