Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Partner Cross-Promotions to Grow
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers can grow their subscriber base through strategic partner cross-promotions. They break down the mechanics of a cross-promotion swap—where two writers recommend each other's newsletters to their respective audiences—and explain why it works better than many paid acquisition channels. Using a concrete example from a writer who added 1,200 subscribers in a single week through a coordinated swap with three complementary newsletters, they discuss how to choose the right partners, structure the offer, and…
The skinny
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