Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Newsletter Uses a Pause Button to Cut Churn
In this episode of The Newsletter Podcast, Lucas and Luna dive into a surprising retention strategy: offering readers a pause button instead of an unsubscribe link. They explore how one newsletter cut churn by 30 percent simply by letting readers hit snooze on their inbox. The hosts break down the psychology behind it, the technical implementation on platforms like Beehiiv, and the revenue implications — from keeping subscribers engaged to avoiding the dreaded 'mark as spam.' They also discuss why this approach works particularly well for paid newsletters and how to frame it as a…
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