Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Single Unsubscribe Rate Cut Doubled One Newsletter's Revenue
In this episode, Lucas and Luna break down the counterintuitive strategy behind one newsletter's decision to intentionally increase its unsubscribe rate. By pruning inactive readers and focusing on engagement over raw numbers, the publication doubled its revenue within six months. They walk through the specific tactics used—from re-engagement campaigns to stricter list hygiene—and explain why smaller, more engaged lists consistently outperform bloated ones in the long run. Along the way, they share practical takeaways for any newsletter creator: how to spot dead weight in your subscriber…
The skinny
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