Shows / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that…
Episodes
The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter BusinessHow Newsletter Writers Use LinkedIn to Land Paid Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore a specific, underused channel for newsletter growth: LinkedIn. They drill into the case of a…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Welcome Gifts to Convert Free Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore how email newsletters use welcome gifts — free resources, templates, or guides — to convert…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Incentivized Referral Programs That Doubled Subscriber Growth
Episode 106 of The Newsletter Podcast examines how email newsletter writers use incentivized referral programs to accelerate subscriber growth. Hosts Lucas and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Email List Segmentation to Double Revenue
In this episode, Lucas and Luna explore how email newsletter writers use audience segmentation—beyond simple free-vs-paid splits—to boost engagement and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Paid Guest Posts to Grow
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore a growth tactic that's often overlooked: paying for guest posts in other…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Cold Email Outreach to Grow
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore a controversial but effective growth tactic: cold email outreach for newsletter…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Ad Buys to Acquire Subscribers
Lucas and Luna explore the strategy of using paid advertising — specifically Facebook and Instagram ads — to grow a newsletter subscriber base. They break down…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Welcome Sequences to Grow Revenue
Lucas and Luna dig into one of the most underused levers in newsletter business: the welcome sequence. Most writers send a single 'thanks for…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Communities to Boost Retention
In episode 100 of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are building paid communities around their content to deepen subscriber…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Social Proof to Convert Free Readers to Paid
Episode 99 of The Newsletter Podcast dives into social proof strategies that convert free subscribers into paid ones. Lucas and Luna examine how a pop-culture…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use A-B Testing Subject Lines to Boost Open Rates
In Episode 98 of The Newsletter Podcast, Lucas and Luna dive into the science of A/B testing subject lines for email newsletters. They break down a real-world…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Predictive Churn Scoring to Retain Subscribers
Lucas and Luna explore how newsletter writers are using predictive churn scoring to identify at-risk subscribers before they unsubscribe. They break down the…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Email Newsletters Use Interactive Content to Boost Engagement
In this episode of The Newsletter Podcast, Lucas and Luna explore how email newsletters are using interactive content like polls, quizzes, and embedded…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Hyper-Personalized Product Recommendations to Boost Revenue
In Episode 95 of The Newsletter Podcast, Lucas and Luna explore how newsletters like The Hustle and Morning Brew use AI-driven product recommendations to…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Subscriber Events to Deepen Engagement
In this episode, Lucas and Luna explore how newsletter writers are using paid subscriber events to build community and generate additional revenue beyond…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Exit-Intent Popups to Reduce Churn
Lucas and Luna dig into the mechanics of exit-intent popups—those last-second offers that appear when a reader tries to close a newsletter. They break down the…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Direct Mail to Grow
Lucas and Luna explore the surprising trend of newsletter creators launching print editions. With Substack's 2025 print pilot and Beehiiv's new…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Surveys to Boost Revenue
Episode 91 of The Newsletter Podcast explores an overlooked monetization strategy: paid surveys. Lucas and Luna break down how newsletter operators can embed…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Confirmation Email Optimization to Reduce Churn
In this episode, Lucas and Luna dig into the overlooked art of the confirmation email — that first message a subscriber gets after signing up. They break down…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Partner Cross-Promotions to Grow Subscribers
In this episode of The Newsletter Podcast with Fexingo, hosts Lucas and Luna dive into the strategy of cross-promotions between newsletters—how two writers can…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Tiered Pricing to Grow Revenue
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna dive into the strategy of tiered pricing for newsletters. They examine how…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Abandoned Cart Emails to Recover Revenue
Most newsletter creators think abandoned cart emails are only for ecommerce stores. But Substack and Beehiiv writers are quietly adopting the same tactic to…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Gamification to Boost Subscriber Engagement
Episode 86 of The Newsletter Podcast explores how Substack and Beehiiv newsletters use gamification mechanics — streaks, leaderboards, badges, and progress…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Substack and Beehiiv Use Milestone Streaks
Episode 85 of The Newsletter Podcast explores how newsletter platforms like Substack and Beehiiv leverage milestone streaks—consecutive weekly sends…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Referral Programs to Grow Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore how savvy newsletter operators use referral programs to turn readers into a growth engine…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Subject Line Personalization to Boost Open Rates
In this episode of The Newsletter Podcast, Lucas and Luna dive into the specific tactics behind newsletter subject line personalization—beyond just using the…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Time-Based Personalization to Boost Open Rates
Episode 82 explores a tactic few newsletter operators use: time-based personalization. Lucas and Luna break down how sending emails at the exact moment a…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Voice and Audio to Retain Subscribers
Lucas and Luna explore how newsletter writers are adding audio versions of their issues to boost retention and attract busy subscribers. They examine a case…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Drip Sequences to Onboard Subscribers
Lucas and Luna drill into the specific mechanics of email newsletter drip sequences — not just 'send a welcome email,' but real behavioral cadences…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Bundled Subscriptions to Grow Revenue
In episode 79 of The Newsletter Podcast, Lucas and Luna explore the emerging trend of bundled newsletter subscriptions. They examine how platforms like…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Emotional Storytelling to Boost Subscriber Retention
In this episode of The Newsletter Podcast, Lucas and Luna explore how successful newsletter writers use emotional storytelling to keep subscribers engaged and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Social Proof to Drive Subscriber Growth
Episode 77 of The Newsletter Podcast explores how newsletter creators leverage social proof—testimonials, subscriber counts, media logos, and expert…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Google Top Stories to Gain Authority Readers
In this episode, Lucas and Luna explore how independent newsletter writers are getting featured in Google News and Google Top Stories, driving tens of…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Podcasts to Grow Their Subscriber Base
In this episode, Lucas and Luna explore how newsletter creators are leveraging podcasting to attract new subscribers and deepen engagement with existing ones…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use AI Writing Assistants to Save 10 Hours a Week
In this episode of The Newsletter Podcast, Lucas and Luna explore a controversial but increasingly common tactic among newsletter creators: using AI writing…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Live Audio Events to Build Community
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using live audio events to deepen community engagement and drive…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Topic Clusters to Grow Subscriber Count
Lucas and Luna explore how newsletter creators are using topic clusters — groups of interlinked articles around a core theme — to boost search traffic and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Collaborative Writing to Grow Faster
Lucas and Luna explore the collaborative newsletter model, where two or more writers co-author a single publication. They break down how The Browser's…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Scarcity to Boost Paid Conversions
In episode 70 of The Newsletter Podcast, Lucas and Luna explore how newsletter creators are using genuine scarcity—limited paid spots, early-bird deadlines…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Countdown Timers to Boost Conversions
Episode 69 of The Newsletter Podcast dives into the psychology and strategy behind countdown timers in email newsletters. Lucas and Luna break down how…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Interactive Polls to Boost Engagement
In episode 68 of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using interactive polls to increase reader engagement and gather…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Build Sponsorship Packages That Advertisers Love
In this episode of The Newsletter Podcast, Lucas and Luna dive into the art of building sponsorship packages for newsletters. They break down the specific…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use A-B Testing to Double Click-Through Rates
In this episode of The Newsletter Podcast, Lucas and Luna dive into the mechanics of A-B testing for email newsletters, exploring how creators use subject line…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Curated Lists to Drive Subscriber Growth
In this episode of The Newsletter Podcast, Lucas and Luna explore how email newsletters are using curated link lists to attract and retain subscribers. They…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Welcome Mat Landing Pages
In this episode of The Newsletter Podcast, Lucas and Luna dive into the rise of welcome mat landing pages — full-screen, single-option signup overlays that…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Referral Programs to Drive Growth
In this episode of The Newsletter Podcast, Lucas and Luna explore how email newsletters are using referral programs—like Substack's built-in referrals and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Ads to Acquire Subscribers Effectively
Lucas and Luna dive into the world of newsletter paid acquisition, using a specific case: how Morning Brew's early Facebook ad strategy helped them grow…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Turning Comments Into Communities
Lucas and Luna explore the shift from the 'broadcast-only' newsletter model to interactive comment threads that build real community. They look at…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Surprise Bonuses to Retain Subscribers
In this episode, Lucas and Luna explore a counterintuitive retention tactic used by top newsletter operators: sending unannounced bonus content to paid…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Acquired Email Lists Without Burning Trust
When you buy an email list, you inherit someone else's subscriber relationship. In this episode, Lucas and Luna dig into the nuance of list acquisition…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Welcome Sequences to Triple Open Rates
In this episode of The Newsletter Podcast, Lucas and Luna dive into the specific mechanics of welcome sequences — those first few emails after a subscriber…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Gift Subscriptions to Grow Revenue
Lucas and Luna explore a surprisingly effective growth tactic for paid newsletters: gift subscriptions. They break down the mechanics, the psychology behind…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Founding Member Campaigns to Launch
Lucas and Luna explore how newsletter creators use 'founding member' campaigns to generate early revenue, build community, and validate their concept…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Social Proof to Convert Free Readers Into Paid Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter creators are using social proof — testimonials, subscriber counts, notable…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Freemium Models to Grow Revenue
Lucas and Luna dive into how email newsletters are increasingly using freemium pricing — offering a free tier alongside a paid subscription — to maximize reach…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Physical Editions to Stand Out
In this episode of The Newsletter Podcast, Lucas and Luna explore the surprising trend of email newsletter creators launching limited-run physical print…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Using Audio Editions to Grow Subscribers
Episode 52 of The Newsletter Podcast explores the rising trend of audio editions in email newsletters. Lucas and Luna discuss how Substack's audio feature…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Email Segmentation to Boost Open Rates
In this episode of The Newsletter Podcast, hosts Lucas and Luna explore how email segmentation is transforming newsletter performance. They dive into a case…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Cross-Promotion Swaps to Grow Subscribers
In this milestone 50th episode, Lucas and Luna explore the strategy of cross-promotion swaps between newsletters — a low-cost, high-trust method for growing…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Tiered Pricing to Increase Revenue
This episode explores how newsletter creators are moving beyond a single paid tier to implement tiered pricing strategies that increase revenue and cater to…