Shows / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that…
Episodes
The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter BusinessHow Newsletters Are Using Acquisition Sponsorships
Episode 48 of The Newsletter Podcast digs into a revenue model that flies under the radar: acquisition sponsorships. Instead of paying per impression, a…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Interactive Polls to Boost Engagement
Episode 47 of The Newsletter Podcast explores how independent newsletter writers are embedding interactive polls directly into their emails to drive reader…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Tiers to Monetize Superfans
In this episode of The Newsletter Podcast, Lucas and Luna explore how successful newsletters are using paid membership tiers to monetize their most loyal…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Personal Voice to Beat AI Content
Episode 45 of The Newsletter Podcast explores how independent newsletter writers are leveraging personal voice as a competitive advantage against AI-generated…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Building Paid Archives
Lucas and Luna dive into the growing trend of newsletters charging for access to their back catalogs. They examine how Substack's 'Posts'…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use One-Sentence Pitches to Win Subscribers
Lucas and Luna explore the power of the one-sentence pitch for newsletter growth, using Morning Brew's classic 'Wall Street jargon, but make it…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Referral Programs to Grow
In this episode of The Newsletter Podcast, Lucas and Luna dive into the mechanics of referral programs for email newsletters. They break down why referral…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Gen AI for Content Personalization
This episode explores how email newsletter creators are using generative AI tools to personalize content for individual subscribers beyond simple name…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Bundled Subscriptions to Grow Faster
Episode 40 of The Newsletter Podcast dives into the rising trend of bundled newsletter subscriptions. Lucas and Luna break down how platforms like Substack and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Reader Surveys to Drive Content
Lucas and Luna dive into the growing trend of newsletters using reader surveys to shape editorial calendars and boost engagement. They break down real examples…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Productized Sponsorships to Scale Revenue
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter operators are moving beyond traditional display ads and single-sponsor deals…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Build Revenue With Sponsored Research Reports
In this episode of The Newsletter Podcast, Lucas and Luna explore how independent newsletter writers are turning sponsored research reports into a reliable…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Community Comments To Boost Engagement
Newsletter writers are discovering that reader comments can transform a broadcast into a conversation. Lucas and Luna explore how Substack's comment…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Affiliate Revenue Without Losing Trust
Affiliate marketing is a polarizing topic in the newsletter world. Done wrong, it feels like a thinly disguised ad. Done right, it can become a reliable…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Sponsored Content to Build Revenue
In this episode of The Newsletter Podcast, Lucas and Luna explore the growing trend of sponsored content in newsletters. They focus on the case of 'The…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Sponsored Deep Dives
Episode 33 of The Newsletter Podcast explores how newsletter writers are partnering with brands for sponsored deep dives—long-form, narrative-driven sponsored…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Selling Sponsored Deep Dives
Lucas and Luna examine how top newsletters are moving beyond banner ads and native sponsorships to sell sponsored deep dives — full-length, editorially framed…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Retargeting Ads to Recover Lost Subscribers
In this episode, Lucas and Luna explore how newsletter writers are using Facebook and Instagram retargeting ads to bring back readers who abandoned sign-ups or…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Funding Themselves With Paid Communities
Lucas and Luna explore how newsletter writers are turning their subscriber lists into paid communities as a sustainable revenue stream beyond ads and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Welcome Sequences to Cut Churn
Episode 29 of The Newsletter Podcast dives into the neglected art of the welcome sequence. Lucas and Luna break down why most newsletters lose 30-40 percent of…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Live Chat to Retain Subscribers
In this episode, Lucas and Luna explore how newsletter writers are adopting live chat—like Slack channels, Discord servers, and Telegram groups—to turn one-way…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Cascading Content Strategies to Retain Subscribers
In this episode of The Newsletter Podcast, hosts Lucas and Luna explore a fresh retention tactic that top newsletter writers are quietly adopting: the…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Audio Editions to Beat Inbox Fatigue
Lucas and Luna dive into the rising trend of audio editions for email newsletters. With inboxes overflowing, writers like Lenny Rachitsky and The Hustle are…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Using Interactive Quizzes to Grow
Lucas and Luna explore how newsletter creators are using interactive quizzes to boost subscriber growth and engagement, focusing on the success story of a…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Using Postcards to Build Reader Loyalty
In this episode, Lucas and Luna explore a surprising offline marketing strategy gaining traction among digital newsletter writers: direct mail postcards. With…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Swipe Files to Boost Conversions
Episode 23 of The Newsletter Podcast with Fexingo dives into a low-effort high-impact strategy that many newsletter writers overlook: the swipe file. Lucas…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Building Private Marketplaces
Lucas and Luna unpack the growing trend of newsletter operators creating private ad marketplaces, bypassing traditional ad networks to sell sponsorships…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Newsletter Needs a Profitable Product Not Just Paid Subscriptions
Lucas and Luna explore why newsletters that rely solely on paid subscriptions often struggle, while those with a distinct product—like a digital tool…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Using Video to Boost Subscriber Retention
A growing number of newsletter writers are adding short-form video to their email strategy, and the results are striking. Lucas and Luna break down how one…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Newsletter Needs a Metrics Dashboard Not Just a Growth Number
Lucas and Luna dive into the overlooked art of newsletter performance measurement. Using the case of a mid-size B2B newsletter that increased revenue 40% by…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use AI Without Losing Their Voice
In this episode, Lucas and Luna explore how newsletter writers are integrating AI tools into their workflow without sacrificing authenticity or reader trust…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Automated Segmentation to Double Open Rates
Most newsletter growth advice focuses on subject lines or landing pages. But the real lever is automated segmentation: dividing your list by behaviour and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Podcasts to Grow Subscribers
In episode 16 of The Newsletter Podcast, Lucas and Luna explore a rising trend: newsletter creators launching companion podcasts to drive subscriber growth…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Interactive Polls to Boost Engagement
In this episode, Lucas and Luna explore the rising trend of interactive polls in email newsletters. They dive into a specific case: how the marketing…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Are Using Referral Programs to Grow
Referral programs are the quiet growth engine behind some of the fastest-growing newsletters today. Lucas and Luna break down the mechanics of viral loops in…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Reselling Reader Data for Profit
Email newsletters don't just make money from subscriptions and sponsorships—many are quietly monetizing their subscriber data by packaging and reselling…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Hiring Full-Time Ad Sales Teams
Episode 12 of The Newsletter Podcast with Fexingo. Lucas and Luna explore a shift in the newsletter business: as top independent writers scale into…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Are Building Mini Media Empires
Lucas and Luna explore a growing trend in the newsletter space: writers who are expanding from a single publication into a portfolio of niche titles, building…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Building Their Own Ad Networks
In this episode of The Newsletter Podcast, Lucas and Luna explore a growing trend: newsletter writers banding together to form their own ad networks. They…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Newsletter Should Charge a Subscription Fee
Most newsletter creators start with free subscriptions, hoping to convert readers later. But in this episode, Lucas and Luna explore why charging from day one…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The Newsletter Growth Engine You Are Probably Overlooking
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore why most newsletter creators obsess over landing pages and welcome sequences but…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Newsletter Needs an Offer Not Just Content
Lucas and Luna break down why the most successful newsletter writers aren't just great at writing—they're great at selling. Drawing on the case of…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Newsletter Needs a Welcome Sequence Not Just a Landing Page
Most newsletter creators obsess over their landing page and ignore what happens after someone subscribes. In this episode, Lucas and Luna dig into the email…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Newsletter Writer Hit 100k Subscribers Without Ads
In this episode, Lucas and Luna unpack the growth strategy behind a single newsletter that reached 100,000 subscribers purely through organic referrals and…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Newsletter Database Decays 22 Percent Per Year
Lucas and Luna break down the math behind newsletter list churn — and why most creators ignore it until it's too late. Using data from Beehiiv's 2025…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletter Writers Are Betting on Paid Communities
In this episode, Lucas and Luna explore the pivot from paid subscriptions to paid community as the primary revenue driver for newsletter writers. They examine…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletter Sponsorships Outperform Social Ads
This episode drills into a single number that changes how marketers think about newsletter sponsorships: a 27 percent higher purchase intent compared to social…
- The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The Substack Millionaire Myth Is Crumbling
Lucas and Luna kick off The Newsletter Podcast by examining Substack's 10% cut of writer revenue and the economics of paid newsletters. They compare…