Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Newsletter Database Decays 22 Percent Per Year
Lucas and Luna break down the math behind newsletter list churn — and why most creators ignore it until it's too late. Using data from Beehiiv's 2025 internal benchmarks and a case study of a 50,000-subscriber parenting newsletter that lost half its engagement in 11 months, they explain what 'list decay' actually costs, why social-algorithm refugees are hit hardest, and the one metric most writers never check. Plus: the surprising retention strategy that has nothing to do with content quality. No fluff, no pitches — just the numbers that determine whether your newsletter…
The skinny
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