Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Productized Sponsorships to Scale Revenue
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter operators are moving beyond traditional display ads and single-sponsor deals to build productized sponsorship programs. They examine the case of 'The Hustle' (now HubSpot's newsletter), which pioneered a tiered sponsorship model with fixed pricing and guaranteed deliverables, and compare it to modern approaches on platforms like Beehiiv where automated sponsorship marketplaces allow creators to sell ad slots programmatically. The hosts break down the economics: how a newsletter with 50,000…
The skinny
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