Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Build Revenue With Sponsored Research Reports
In this episode of The Newsletter Podcast, Lucas and Luna explore how independent newsletter writers are turning sponsored research reports into a reliable revenue stream. They break down the case of a B2B marketing newsletter that earned $120,000 from a single 20-page industry report sponsored by a CRM platform. The hosts walk through the economics: typical pricing models based on subscriber count and engagement, the four-week production timeline, and how to pitch sponsors without damaging reader trust. They also discuss the delicate balance between original analysis and sponsor input, and…
The skinny
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