Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Interactive Polls to Boost Engagement
Episode 47 of The Newsletter Podcast explores how independent newsletter writers are embedding interactive polls directly into their emails to drive reader engagement and gather real-time market intelligence. Lucas and Luna break down specific case studies, including Lenny Rachitsky's use of polls to surface reader pain points and Morning Brew's polling strategy for ad targeting. They discuss the mechanics—how services like Substack and Beehiiv now support native polling—and the surprising data on response rates versus traditional click-throughs. The hosts also examine pitfalls…
The skinny
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