Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Acquisition Sponsorships
Episode 48 of The Newsletter Podcast digs into a revenue model that flies under the radar: acquisition sponsorships. Instead of paying per impression, a sponsor pays per new subscriber—turning the ad budget into a growth lever. Lucas breaks down how The Browser, a daily link newsletter, used this model with an online course platform to add 12,000 subscribers in six months while the sponsor paid only for confirmed opt-ins. Luna contrasts it with traditional CPM sponsorship and asks whether the model works for smaller lists. They discuss the math, the trust dynamics, and why some newsletter…
The skinny
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