Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Reselling Reader Data for Profit
Email newsletters don't just make money from subscriptions and sponsorships—many are quietly monetizing their subscriber data by packaging and reselling audience insights to third parties. In episode 13 of The Newsletter Podcast with Fexingo, Lucas and Luna unpack how a mid-size Substack publication can earn between $20,000 and $80,000 per year from data partnerships alone. They walk through the mechanics of data licensing, the key ethical guardrails (anonymization, opt-in consent), and why platforms like Substack and Beehiiv are building infrastructure to facilitate these deals. They…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.