Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletter Sponsorships Outperform Social Ads
This episode drills into a single number that changes how marketers think about newsletter sponsorships: a 27 percent higher purchase intent compared to social media ads, according to a 2024 study by the Association of National Advertisers. Lucas and Luna unpack why email newsletters consistently outperform Instagram and TikTok for conversion, using specific case studies from Morning Brew's sponsored content program and a smaller B2B newsletter called The Hustle. They explore the psychology of inbox trust, the difference between rented and owned audiences, and why a newsletter with…
The skinny
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