How Newsletters Use Gen AI for Content Personalization

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business · Jun 9, 2026 · 8m · transcript

This episode explores how email newsletter creators are using generative AI tools to personalize content for individual subscribers beyond simple name insertion. Lucas and Luna examine a case study from The Browser, a daily newsletter that curates five articles, which began A/B testing AI-generated summaries personalized to reader interest tags in early 2026. They discuss how Substack and Beehiiv have released native AI personalization features, the ethical line between helpful curation and deceptive automation, and why open rates for personalized editions jumped 22 percent. The hosts also…