Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Using Video to Boost Subscriber Retention
A growing number of newsletter writers are adding short-form video to their email strategy, and the results are striking. Lucas and Luna break down how one Substack writer saw a 40 percent reduction in churn after embedding a 90-second weekly video recap. They discuss the psychology behind video retention, the tools that make it feasible for a solo operator, and why this trend favors writers who already have a clear voice. Specific numbers and a concrete case study ground the conversation. The episode closes with a forward-looking question about whether video newsletters will become the new…
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