Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Hiring Full-Time Ad Sales Teams
Episode 12 of The Newsletter Podcast with Fexingo. Lucas and Luna explore a shift in the newsletter business: as top independent writers scale into seven-figure revenue, they're moving beyond passive ad networks and hiring dedicated ad sales teams. The hosts walk through the economics—how a single sales hire can double sponsorship yield by negotiating custom packages, managing direct relationships, and filling remnant inventory. They reference real numbers from a Substack writer who crossed $500k in ad revenue after hiring a salesperson, and discuss when the move makes sense (typically…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.