Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Your Newsletter Needs a Metrics Dashboard Not Just a Growth Number
Lucas and Luna dive into the overlooked art of newsletter performance measurement. Using the case of a mid-size B2B newsletter that increased revenue 40% by focusing on engagement metrics over subscriber count, they break down which numbers actually matter: open rate decay curves, click-to-conversion ratios, and list churn rate. They also discuss why most newsletter writers get stuck on vanity metrics and how to build a simple dashboard that drives real decisions. Expect concrete numbers, a live example, and actionable advice for anyone running a newsletter today.
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The skinny
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