Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Are Using Podcasts to Grow Subscribers
In episode 16 of The Newsletter Podcast, Lucas and Luna explore a rising trend: newsletter creators launching companion podcasts to drive subscriber growth. They zero in on a specific case — the 'Marketing Examined' newsletter, which added a daily 5-minute podcast and saw a 40% increase in free-to-paid conversion within one quarter. The hosts break down why audio works as a trust-building channel, how to repurpose content without burning out, and the surprising data on average listen-through rates for newsletter podcasts. They also discuss the 'halo effect' on sponsorship…
The skinny
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