Why Newsletters Are Using Postcards to Build Reader Loyalty

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business · Jun 1, 2026 · 9m · transcript

In this episode, Lucas and Luna explore a surprising offline marketing strategy gaining traction among digital newsletter writers: direct mail postcards. With the rise of digital fatigue, some newsletter creators are sending physical postcards to their most engaged subscribers. The hosts break down the numbers behind this trend, referencing a case study from a niche cooking newsletter that saw a 34 percent increase in paid conversions after a single postcard campaign. They discuss the psychology of physical mail, the cost per postcard versus digital acquisition, and how to integrate this into…