Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Podcasts to Grow Their Subscriber Base
In this episode, Lucas and Luna explore how newsletter creators are leveraging podcasting to attract new subscribers and deepen engagement with existing ones. They focus on the case of Lenny Rachitsky, whose 'Lenny's Podcast' cross-promotes his business newsletter, driving 20% of new signups through audio content. The hosts discuss practical strategies like embedding podcast clips in emails, creating audio versions of newsletters, and launching companion podcasts. They also examine the economics: production costs, time investment, and the trade-offs between written and audio…
The skinny
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