Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Topic Clusters to Grow Subscriber Count
Lucas and Luna explore how newsletter creators are using topic clusters — groups of interlinked articles around a core theme — to boost search traffic and convert casual readers into subscribers. They break down the strategy used by a creator who grew from 2,000 to 12,000 subscribers in ten months by building clusters around 'remote work productivity.' The hosts discuss how to identify a cluster topic, how many posts it takes to see momentum, and why this approach works better than writing one-off viral posts. They also touch on the role of internal linking and SEO in driving…
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