Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Cold Email Outreach to Grow
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore a controversial but effective growth tactic: cold email outreach for newsletter subscribers. They break down how writer Lenny Rachitsky used targeted cold emails to jumpstart his Substack, the exact numbers behind a successful cold email campaign (2-5% conversion rates, 30-40% open rates), and why most writers get it wrong by pitching instead of providing value. Lucas shares a specific cold email template that landed a 300-subscriber boost in one week, and Luna pushes back on the spam risks and ethical boundaries…
The skinny
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