Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Voice and Audio to Retain Subscribers
Lucas and Luna explore how newsletter writers are adding audio versions of their issues to boost retention and attract busy subscribers. They examine a case where one writer saw open rates jump 15% after launching a 'read by the author' option, and discuss the practical trade-offs: production time, platform choices like Substack's built-in audio or separate podcast feeds, and whether audio cannibalizes text reading. They also touch on the emerging trend of newsletters as short-form podcasts, where writers record 5-minute summaries for commuters. A grounded look at a simple…
The skinny
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