Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Scarcity to Boost Paid Conversions
In episode 70 of The Newsletter Podcast, Lucas and Luna explore how newsletter creators are using genuine scarcity—limited paid spots, early-bird deadlines, capped founding member tiers—to drive paid conversions without feeling manipulative. They break down the psychology of loss aversion, the risk of artificial scarcity backfiring, and real examples like Lenny Rachitsky's capped founding member tier and Morning Brew's 'price goes up' email sequences. The hosts explain why scarcity works best when tied to actual capacity or real deadlines, and how to communicate it without…
The skinny
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