Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletters Are Using Audio Editions to Grow Subscribers
Episode 52 of The Newsletter Podcast explores the rising trend of audio editions in email newsletters. Lucas and Luna discuss how Substack's audio feature and Beehiiv's integration of audio versions are helping standalone writers and media companies boost subscriber loyalty and reach new audiences. They examine a specific case: a finance newsletter that added a 10-minute audio summary and saw a 15% increase in paid conversions within three months. The conversation covers production approaches, listener behavior data, and the economics of offering audio as a premium tier. Lucas…
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