Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Gamification to Boost Subscriber Engagement
Episode 86 of The Newsletter Podcast explores how Substack and Beehiiv newsletters use gamification mechanics — streaks, leaderboards, badges, and progress bars — to keep subscribers opening, reading, and engaging. Lucas and Luna break down real examples: The Hustle's Daily Streak feature that lifted open rates by 12% year-over-year, Morning Brew's referral leaderboard that drove 40,000 new subscribers in one quarter, and a niche finance newsletter that used a 'Reader Score' to increase time-on-page by 4 minutes. They also discuss the psychology behind variable rewards and…
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