Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Build Sponsorship Packages That Advertisers Love
In this episode of The Newsletter Podcast, Lucas and Luna dive into the art of building sponsorship packages for newsletters. They break down the specific components that make a media kit irresistible to advertisers, using real examples from successful newsletters like Morning Brew and The Hustle. Lucas explains how to structure pricing tiers based on open rates and engagement metrics, while Luna highlights the importance of audience demographics and custom sponsorship formats. They also discuss common mistakes creators make when pitching advertisers and how to price sponsorships effectively…
The skinny
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