Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Ad Buys to Acquire Subscribers
Lucas and Luna explore the strategy of using paid advertising — specifically Facebook and Instagram ads — to grow a newsletter subscriber base. They break down the math behind cost-per-acquisition, how to target lookalike audiences from your best free readers, and why most newsletter writers fail at paid ads because they don't track the right metrics. The hosts walk through a concrete example from a 50,000-subscriber business newsletter that spent $3,000 on ads to acquire 1,200 new free subscribers at a $2.50 cost-per-lead. They also discuss the decision to optimize for free subscribers…
The skinny
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