Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Paid Ads to Acquire Subscribers Effectively
Lucas and Luna dive into the world of newsletter paid acquisition, using a specific case: how Morning Brew's early Facebook ad strategy helped them grow from zero to 2.5 million subscribers. They break down the math behind customer acquisition cost (CAC) versus lifetime value (LTV), the importance of lead magnets like free cheat sheets, and how micro-targeting by interest (e.g., ‘tech news for marketers’) can lower cost per lead. They discuss why most newsletters fail at paid ads (bad targeting, poor landing pages) and share a framework for testing: start with $500, measure cost per…
The skinny
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