How Newsletters Use Predictive Churn Scoring to Retain Subscribers

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business · Jul 7, 2026 · 10m · transcript

Lucas and Luna explore how newsletter writers are using predictive churn scoring to identify at-risk subscribers before they unsubscribe. They break down the data signals that indicate churn risk—like declining open rates, reduced click-through, and email fatigue—and discuss how Beehiiv and Substack writers can set up simple lead-scoring models using their existing data. The hosts walk through a real example from a 50,000-subscriber newsletter that cut churn by 22 percent using a five-signal scoring system. They also address the ethical line between data-driven prevention and…