Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Email Newsletters Use Interactive Content to Boost Engagement
In this episode of The Newsletter Podcast, Lucas and Luna explore how email newsletters are using interactive content like polls, quizzes, and embedded calculators to boost open rates, click-through rates, and subscriber retention. They break down real examples from Substack and Beehiiv, including a case study of a finance newsletter that added a retirement calculator and saw a 30% increase in time spent reading. The hosts discuss the trade-offs between interactive elements and deliverability, and share practical tips for newsletter writers looking to experiment with engagement-driven formats…
The skinny
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