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How Newsletters Use Interactive Polls to Boost Engagement
In episode 68 of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using interactive polls to increase reader engagement and gather valuable audience data. They discuss the case of 'The Markup,' a tech policy newsletter that embedded a simple yes/no poll about net neutrality in its welcome email, achieving a 72% response rate and a 4x increase in reply-to-email ratio. The hosts break down why polls work, how to design them without breaking the user experience, and how to use poll results to shape future content. They also touch on the economics: a…
The skinny
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