Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Cross-Promotion Swaps to Grow Subscribers
In this milestone 50th episode, Lucas and Luna explore the strategy of cross-promotion swaps between newsletters — a low-cost, high-trust method for growing subscriber bases. They break down how a Substack writer in the solopreneur space partnered with three complementary newsletters in the remote-work and productivity niches to exchange sponsored mentions, resulting in a 22% subscriber boost over six weeks. The hosts discuss the key success factors: audience overlap of at least 30%, clear call-to-action placement, and proper tracking through unique referral links. They also cover common…
The skinny
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