Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Paid Guest Posts to Grow
In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore a growth tactic that's often overlooked: paying for guest posts in other newsletters. They break down the math behind a real case—a finance newsletter that spent $2,000 on a single guest post in a larger health-and-wellness newsletter and gained 1,200 new free subscribers, 40 of whom converted to paid within 30 days. Lucas explains the strategy behind targeting high-engagement newsletters with overlapping but not identical audiences, and why this can work better than paid ads or swaps. Luna challenges the…
The skinny
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